Liverpool FC fans sing “You’ll Never Walk Alone” to their players during matches. UX research is best done when a team is involved. When you run UX research on your own without active observers, you are missing its point.
This article describes and gives you a tool I created called the Rainbow Spreadsheet. With it, you will be able to collaboratively observe UX research sessions with team members (or clients). You will be able to conduct research that involves the entire product team, with results that are turned around quickly and that team members will be committed to acting on.
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